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Professionals: This simple tip can reduce chocolate craving

Professionals: This simple tip can reduce chocolate craving

Feb 26, 2022 | Change your relationship with food, Get control of your eating, Psychology

The problem with cravings A craving is an intense desire or urge to eat a specific food. Chocolate is by far the most commonly craved food in Western cultures* and in a world where it’s on sale everywhere round the clock, it’s something that clients often struggle to...
Professionals – You CAN help your clients overcome their food cravings!

Professionals – You CAN help your clients overcome their food cravings!

Sep 12, 2021 | Change your relationship with food, Get control of your eating, Keep the weight off, Overcoming barriers to weight loss

Chocolate, cheese or crisps? What’s the hardest food for your clients to resist? When I ask fellow professionals what would most benefit their work with weight loss clients, it’s overcoming cravings that tops the list. There’s a growing body of psychological research...

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